Actionscript and Adobe Acrobat Links

Is anyone familiar with a way to search the text of a pdf and create a web link on that text?

To give some details, these are newspaper pdfs and we some method of creating links for the page jumps. At the bottom of the story you’d see something like, “See PANDA, A9”. I am a php programmer by trade and am starting to venture into Action scripting. Any help that can be offered would be greatly appreciated.