Comment on this news article
Apptivate Launches Applications With Custom Keyboard Shortcuts - Lifehacker Australia
http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHxCrXD1xmbKC--1phTPDGJeFJpTw&url=http://www.lifehacker.com.au/2011/01/apptivate-lets-you-launch-applications-with-custom-keyboard-shortcuts/