Excel to RTF

Anyone have an automatable* method for getting the text out of an Excel spreadsheet, but while preserving bold and italic?

Is there a proper word?

Do you still want the cells? What are you trying to do?

No, I don’t need cells.
I’m trying to take the text and convert to Quark Xpress tags (basically a markup language).

But its important for me to hold bolds and italics.